Social Media Content Creator & Reels Specialist
📍 Location: Hyderabad
⏳ Employment Type: Full-time
About Digi Carotene:
Digi Carotene is a results-driven digital marketing agency specializing in social media management, content creation, and video marketing for brands across multiple industries. We are looking for a creative and energetic Social Media Content Creator & Reels Specialist who can conceptualize, shoot, and edit engaging short-form content (Reels, Shorts, Stories, and Live videos) while managing and coordinating social media efforts.
If you are comfortable being on-camera, love creating engaging content, and can work closely with designers to execute social media strategies, this role is for you!
Key Responsibilities:
Reels & Short-Form Video Creation (On-Camera & Behind-the-Camera)
- Plan, conceptualize, and execute engaging Content, Reels & Stories that align with brand objectives.
- Appear on-camera in Reels and Stories to enhance audience engagement.
- Shoot and edit short-form videos using CapCut, InShot, or Adobe Premiere Pro.
- Develop creative content ideas including trends, challenges, Q&As, behind-the-scenes, and product showcases.
- Identify and implement trending sounds, formats, and viral challenges.
Social Media Management & Coordination
- Manage and schedule content across platforms like Instagram, Facebook, LinkedIn, YouTube Shorts, and other platforms.
- Coordinate with designers and video editors to get graphics, animations, and branding elements created.
- Craft compelling captions, hooks, and storytelling elements.
- Act as a bridge between creative teams and digital strategy teams to ensure content aligns with brand goals.
- Engage with the audience by responding to comments, messages, and trends.
Performance Analysis & Optimization
- Track and analyze social media performance using Meta Business Suite, Instagram Insights, and Google Analytics.
- Provide monthly reports with insights and recommendations for content improvement.
- Optimize content strategy based on audience engagement and performance data.
Qualifications:
- Proven experience as a Digital Account Manager or as a Digital Marketing Executive, or a similar role.
- In-depth knowledge of online marketing tools, strategies, and social media platforms.
- Experience in customer service and account management, with a focus on delivering high-quality client experiences.
- Strong verbal and written communication skills, with the ability to clearly articulate ideas and strategies.
- Excellent organizational skills, with attention to detail and the ability to manage multiple projects simultaneously.
- Strong analytical skills to assess campaign performance and provide data-driven recommendations.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Requirements & Skills:
- Comfortable appearing on camera – Confident, engaging, and able to communicate well.
- Experience in shooting & editing Reels and short-form content.
- Strong knowledge of Instagram, YouTube Shorts, and Facebook Stories.
- Knowledge in video editing tools – CapCut, InShot, Premiere Pro, or similar.
- Trend Awareness – Ability to identify and leverage social media trends and viral content formats.
- Excellent communication & coordination skills – Ability to work with designers, writers, and marketing teams.
- Ability to host live sessions, Q&As, and interactive content to boost engagement.
- Experience in community engagement – Engaging with followers, responding to comments, and encouraging audience interaction.
- Previous experience in creating Reels and short-form video content is preferred – A portfolio showcasing past Reels, Shorts, or TikToks with strong storytelling, on-camera presence, and editing skills will be an added advantage.
- Should be able to manage multiple projects simultaneously and do multi-tasking.
Bonus Skills (Preferred but Not Mandatory):
➕ Experience in influencer collaborations & UGC content.
➕ Knowledge of paid social media ads.
➕ Ability to script and plan short-form video concepts.
Perks & Benefits:
⭐ Work with exciting brands across multiple industries.
⭐ Opportunity to build a personal brand while working with clients.
⭐ Growth & learning opportunities – Training in content strategy, video production, and marketing trends.
⭐ Performance-based incentives & bonuses.
🚀 Join Digi Carotene and be the face of engaging social media content!
