How Sorshe Became Hyderabad’s Go-To Bengali Restaurant for Online Orders & Dine-in Bookings

In the heart of Hyderabad, where biryanis and kebabs dominate the food scene, Sorshe stood as a hidden gem—offering authentic Bengali flavors that transported customers straight to Kolkata. Despite their rich culinary heritage, they struggled to make their mark. Online orders trickled in, and weekday dine-ins remained disappointingly low.

It was time for a change.

The Struggle: More than Just Good Food

Sorshe knew they had something special—a taste of Bengal in the bustling streets of Hyderabad. But they needed people to find them, to experience their food, and to keep coming back for more.

They faced three major challenges. Their online orders on Swiggy and Zomato were low, weekday footfall remained sparse, and brand awareness among Bengali food lovers in the city was minimal. They had a niche offering but lacked the visibility and engagement to turn their passion into consistent business.

Determined to break this cycle, they embraced a bold digital strategy.

The Game Plan: A Digital Revival

To turn things around, a targeted digital strategy was created—one that would not only increase online orders but also drive footfall to the restaurant.

Bringing Sorshe to Life on Social Media

Instagram became the first battleground. The brand’s presence was transformed with an engaging grid plan that highlighted Bengali culture and cuisine. Short, captivating reels showcased the making of Prawn Malai Curry, the richness of Kosha Mangsho, and the satisfaction of tearing into soft Luchis.

Every post was optimized for engagement, blending food photography with cultural storytelling. Hyper-targeted ads focused on a 10-kilometer radius around Kondapur, specifically reaching people interested in food delivery, Zomato, and Bengali cuisine. The approach turned casual scrollers into engaged followers, and soon, into paying

customers.

The Swiggy & Zomato Makeover

To ensure that anyone searching for Bengali food in Hyderabad would discover Sorshe, their Swiggy and Zomato profiles were completely revamped. High-quality images showcased their best dishes, descriptions were rewritten to emphasize authenticity, and the menu was streamlined for easy navigation.

This seemingly small change made a significant difference. Customers who previously browsed without ordering now felt confident in their choices. More people clicked the order button, and gradually, online sales began to rise.

No Missed Opportunities – Smart Automation

Customer engagement needed to be seamless. Every question had to be answered instantly, whether it was about the restaurant’s location, the menu, or the ordering process. Automated responses were set up on Instagram, Facebook, and WhatsApp to handle common inquiries.

Customers asking for the location received an instant Google Maps link. Those looking for the menu were directed to the restaurant’s Instagram highlights. Anyone wondering how to place an order was given direct Swiggy and Zomato links.

With this system in place, there were no missed leads, no unanswered questions, and no unnecessary delays. Every potential customer was guided smoothly toward making a purchase or booking a table.

A Mid-Campaign Twist: Cracking the Weekday Dine-in Challenge

While weekend bookings surged, weekday tables remained empty. After analyzing reservation data, it became clear that most customers preferred visiting on Fridays and weekends. Weekday numbers, however, were not improving.

A special weekday offer was introduced—20 percent off on dine-in orders along with complimentary drinks. The campaign targeted working professionals and nearby residents, encouraging them to dine out on weekdays instead of waiting for the weekend.

Ad messaging was adjusted to emphasize this offer.

The standard call-to-action of “Reserve Your Table Now” was replaced with a more compelling “Book a Table & Enjoy 20% Off – Limited Time!” To address customer confusion, a new FAQ section was added across social media and the website, explaining how to avail the offer and guiding users to book a table online.

To further amplify the offer, new promotional creatives were designed, showcasing happy customers enjoying their meals with visible mentions of the discount. These visuals were adapted across platforms—carousel posts and reels for Instagram and Facebook, banners for Google Ads, and direct SMS and WhatsApp messages targeting past diners.

Slowly but surely, the weekday rush began to pick up.

Festive Magic: Leveraging Christmas & New Year

With the holiday season approaching, the strategy was adjusted once again. The messaging was refreshed to highlight Christmas and New Year specials, with limited-time discounts. Festive-themed creatives added to the excitement, drawing in customers eager to celebrate with authentic Bengali cuisine.

The seasonal push brought in a wave of new customers, many of whom returned even after the holidays.

Boosting Swiggy & Zomato Orders Even Further

As the dine-in numbers improved, attention shifted back to online orders. A new FAQ section was added to answer common ordering-related questions, providing direct links to Swiggy and Zomato.

To test organic engagement, a ten-day campaign was run without any offers. The results provided valuable insights into customer behavior.

By January 10, a new promotional offer—up to 50 percent off—was launched for online orders. A WhatsApp integration allowed users to message the restaurant for exclusive discounts, adding a personal touch to digital engagement.

The Impact: Record-Breaking Growth

The strategy delivered results beyond expectations.

Online orders on Swiggy and Zomato increased by 548 percent from September to January. Dine-in bookings grew by 63 percent over the same period. Social media engagement reached an all-time high, with reels and promotional posts generating conversations and customer interactions like never before.

The team at Sorshe saw the transformation firsthand. Visibility had improved, customers were engaging with the brand, and sales had skyrocketed. The combination of digital marketing, well-placed offers, and customer-centric automation had worked.

Their words summed it up best:

“The digital strategy helped us gain visibility and attract more Bengali food lovers. Our Swiggy and Zomato orders saw a remarkable increase, and weekday dine-in bookings improved significantly. The festive campaigns further boosted our sales. We are excited to continue this approach for sustained growth.”

What started as a challenge turned into a success story. Through the right blend of strategy, execution, and adaptation, Sorshe not only found its audience but also secured its place as Hyderabad’s go-to Bengali restaurant.