What is Comparative Advertising?

Comparative Advertising or Comparison Advertising is a strategy of advertising in which advertisers compare the product to the competitors to highlight parity or superiority. A comparative advertising campaign may involve printing a side comparison of the features.

Digital Marketing

World is now almost Virtual and Internet is the key to Interact with this whole Globe. With about 3 million people active on-line and almost everyone having accessibility to browse cyberspace Digital Marketing is one principal key in this

Content Marketing

“Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer

Local small business Marketing Strategies

The COVID 19 pandemic has touched every corner of life and livelihood. It goes without a mention that the ones fighting to establish a solid ground in the world of business have had to face the biggest hit. The drop in demand of the products and services extended.

Best Digital Marketing Tools

Marketing World keeps upgrading and keeps embracing new tools, tips ,tricks and trends, and today how to analyze and get best and the most reliable tools for your business and budget, is the complication. On the other hand interaction and score engagement.

Digital Marketing Trends in 2021!

Online era or say this Virtual World is no doubt our New Normal; Covid-19 Pandemic exacted our lives to switch- on to screens, and backtracked Business Prospects that deals with latest Marketing trends to pact with new normal.

How to Choose a Digital Marketing Agency for your Business!

With the significant increase of digital marketing strategies and demands, businesses have already begun admiring and adopting Social Media as it is the most affordable and most effective way to engage with prospects.

Market Segmentation!

To reach customers with a marketing message or ad campaign, targeting the right audiences for any business is one of the most important aspects. Market segmentation here helps businesses to target just the people most likely to become satisfied customers of the company. splitting it up into groups that have similar characteristics is the option anytime.