Digital Marketing Trends in 2021!
Online era or say this Virtual World is no doubt our New
Normal; Covid-19 Pandemic exacted our lives to switch-
on to screens, and backtracked Business Prospects that
deals with latest Marketing trends to pact with new
Maximum services and products have moved themselves
online and remote-work has been expanding its wings
thoroughly; making vie convenient and easy of both the
service providers and consumers.
COVID-19 impacted a bunch of businesses to embrace
online platforms and gave insights into the marketing
ahead with time and working this new normal in 2021 as well.
Digital Marketing Trends in 2021:
We have found few areas where you need to invest your potential in 2021 and where your Business needs to consider engaging & retaining current customers, generating leads, engaging traffic, improving business Revenue and resulting in quantum maximization of sales.
1. Social Media to create Brand Awareness;
Over 3.6 billion people active on Social Media Platforms every day, organizations shall be prepared to devote maximum resources to Social Media Marketing in 2021.
This pandemic has dramatically increased the time people spend online and the way through which they now research about products, brands and organizations.
Anyway this shift is generating fresh opportunities for Marketers to increase their reach but this is challenging as well as algorithms do not allow businesses to promote organically, The Organic Research with Face book (most popular social media platform) is almost dead too, just posting content directly there won’t get you results,
a good social media marketer is the one who develops a content plan , make regular posts, monitor and drive customer responses and attract new business by trying different forms of content ( info graphics , case studies,videos,lives etc.). To find the right content that your audience engages with.
So, if your business is not of large scale and been
Putting off adding social media services to your
marketing mix, this is the time to click on Digi Carotene.
2. Register on Google My Business
Google My Business, is the platform Google provides for the local business to show the customers their contact details and information (many of which are constant flux due to COVID19) , it is one of the key factors in search of products or services nearby .
Google-My Business helps business organizations in keeping listings updated and also allows customers to know of any changes in hours, promotions, blogs or any info. That needs to be conveyed.
With GMB it gets easy for business to get in front of customers when they Google about their product or services.
3. Use Video Advertising
Video Advertising is anytime a best way of creating brand awareness. App developers are now updating their features to a level to create customer loyalty and reducing their shift between various applications, a few such examples are instagram reels and LinkedIn stories.
Visual video content is easy to remember making it the right option for marketers to showcase their product/Service.
Aside from being informative and engaging they also convey large chunks of information in a short time probably that’s what makes it one of the most popular among organizations.
4. Voice Search
With rapid technological advances like Google Home and Alexa voice search has become one of the most preferred method for anyone, it indeed provides opportunity for businesses to level the tech-game.
Voice search has become one important marketing trend with consumers wanting convenience while searching.
We believe, Voice Search is the future of Online Marketing.
5. Content Marketing
Content engages your visitors with your brand on website and social media platforms. Content on online platforms include assessments, quizzes, games, polls, interactive videos and contests as well. Contents? Ohh!They are the king! Because anyway one ideal consumer will definitely; look into the content anytime before proceeding ahead.
Content marketing doe not only costs 62% less than outbound marketing it also generates leads and way too much effective fore this fast pace world.
6. Artificial Intelligence into Marketing –
Growth of AI is the most important business trend for the Decade and it will further move ahead with 2021, with all the data points in the form of analytics; it has become possible to gain true insights into the consumers behavior across channels and media.
With advanced software development AI has become more accessible to business; it’s been implemented and embraced in different ways across various business process and marketing.
7. Micro and Macro Influencers!
Influencers anyway continue to be a hot topic on social Media and we believe, it will continue its role alike yesterday in 2021 as well..
Data shows 63%of marketers intend to increase their influencer budget next year.
In 2021 we expect increased efforts by brand to create more inclusive influencers marketing campaigns , but it won’t be enough to simply work with diverse influencers. It includes-
A focus on diversity and inclusive
Value driven content
A focus on Micro or Nano influencers
More Ongoing Partnership
New Social Platforms
New Forms of Influencers Media
In 2021, influencers and brands took a step back from perfectly curate feeds on social media platforms to get a little more real with their followers.
Influencers have begun creating more value driven content and giving their audience a real glimpse into their lives.