5 Marketing Campaigns You Can Draw Inspiration From for Your Next Strategy
Looking for inspiration for your next marketing campaign? In this blog, we break down 5 successful marketing campaigns by top brands like Amazon, BookMyShow, Hershey’s, Ariel, and Maggi. Discover how creative ideas, strategic execution, and emotional storytelling helped these brands connect with their audiences and drive real results. Perfect for marketers who want to learn what works and apply it to their own campaigns.
Amazon India — The Great Indian Freedom Sale Campaign
Campaign Highlight:
Amazon India leveraged Independence Day celebrations with its Great Indian Freedom Sale and the creative hashtag #10KeBaadKarenge. The campaign encouraged users to hold off on shopping until after August 10th, building curiosity and anticipation.
Marketing Strategy:
- Focused on time-based urgency and exclusivity
- Launched engaging social media activities with giveaways and shopping vouchers
- Created organic buzz by tapping into festive sentiment
Results:
The campaign successfully positioned Amazon as the go-to destination for Independence Day shopping, driving both brand recall and sales.
Key takeaway:
Create anticipation and FOMO by using countdowns and festival-based triggers to drive engagement and sales.
BookMyShow — #CinemaIsBack Campaign
Campaign Highlight:
BookMyShow launched the #CinemaIsBack campaign to promote movie-going post-pandemic, addressing safety concerns while reigniting the joy of cinema.
Marketing Strategy:
- Social media campaigns showcasing COVID safety measures
- Targeted ads for entertainment lovers across cities
- Positive messaging around rediscovering theater experiences
Results:
The campaign helped BookMyShow regain 76% of pre-COVID traffic, showing success in audience re-engagement and confidence building.
Key takeaway:
Address consumer fears directly and use reassuring storytelling to rebuild trust.
Hershey Digital Marketing Strategy
Hershey’s India — #MeantToBeShared Friendship Day Campaign
Campaign Highlight:
Hershey’s launched a heartwarming campaign around Friendship Day using the hashtag #MeantToBeShared, encouraging users to share stories of friendships and special moments.
Marketing Strategy:
- Viral-friendly content with relatable, emotional storytelling
- Active use of Instagram Reels and trending hashtags
- Focused on user-generated content and reshares
Results:
- 4.2 million unique Instagram audiences reached
- 50% organic traffic
- 12% growth in brand page followers
Key takeaway:
Emotional storytelling and user engagement can drive long-term organic reach and brand affinity.
Ariel Matic — #TheLoadShare Campaign
Campaign Highlight:
Ariel Matic’s campaign #TheLoadShare highlighted gender equality in household chores, featuring relatable storytelling about fathers sharing responsibilities with daughters.
Marketing Strategy:
- Focused on purpose-driven advertising
- Amplified via social media with strong video content
- Received international recognition from top leaders like Facebook COO Sheryl Sandberg
Results:
The campaign went viral, becoming a talking point for gender equality, and positioned Ariel as a socially conscious brand.
Key takeaway:
Purpose-led campaigns resonate deeply and can elevate brand positioning beyond product messaging.
Meri Maggi — Meri Maggi and Me Campaign
Campaign Highlight:
To celebrate 25 years in India, Maggi invited its fans to share their personal stories, highlighting memorable moments around the iconic brand.
Marketing Strategy:
- Storytelling-based campaign focused on nostalgia
- Collected user stories that were relatable and emotionally charged
- Created multi-generational brand connection
Results:
The campaign became a massive engagement success, strengthening Maggi’s position as a comfort food with deep cultural roots.
Key takeaway:
Nostalgia marketing can powerfully connect with audiences across age groups and reinforce brand loyalty.
